How Do I Attract Automotive Clients for My Powder Coating Business?
Whether you’re just launching your powder coating shop or looking to scale, here’s how to position yourself to win and keep automotive clients.
Whether you’re just launching your powder coating shop or looking to scale, here’s how to position yourself to win and keep automotive clients.
Learning how to compete with companies that outsource can be crucial for maintaining a successful business. If you’re wondering how to compete with companies that outsource, the answer isn’t price—it’s positioning.
The key to winning in this business isn't just how you coat, it's who you coat for and how you keep them coming back.
Most entry-level coaters start with basic single-color jobs. And that's fine. But if you want to charge premium prices, attract high-end clientele, or separate yourself from job-shop competitors. Then offering specialty finishes, custom blends, and creative textures puts you in a league of your own.
When every shop looks the same, blending in is the easiest and most costly option. Whether you're targeting OEMs or local industries, knowing how to stand out in the powder coating industry is more than marketing flair, it's your survival.
Get the latest tips and industry news delivered to your inbox.